Christmas advert

                                                                John Lewis Christmas advert

When we started this project we made a presentation for our idea to present for the class, this presentation included  our story line, characters, and the actors which played them etc. After we made and showed our presentation we planned our filming days and started filming on our chosen days.

On the first day of filming we filmed the classroom scene and the corridor scene starting with the classroom scene we had Liz ( La Toya) walking into her classroom for the first time at her new college and walking up to her new teacher, she then gets pointed towards her seat which is next to a bunch of classmates laughing with their friends. Liz sits quietly and waits for the bell to sound, the bell goes of and the classmates start to leave, leaving Liz to leave on her own. While shooting this AD  it was important to show how Liz was feeling throughout her college days, we captured this by having a range of close up shots and mid shots. For example in the corridor scene Liz gets bumped into by other pupils leaving her feeling sad and outcasted from everybody else. We captured her emotions by getting a close up shot of Liz against the wall and showing her emotions through facial expressions.

On the second day of filming we started filming in the LRC to film the bookshelf sequence this shot didn't take that long to shoot but was very important to the overall product. We also filmed the shot of Serena, Kat and Elena ( Emie, Sienna, Kadie ) seeing Liz ( La Toya) and walking over to her. But before this shot we filmed the shot of the note Kat Elena and Serena left in the book Liz always reads everyday. After they go over to Liz they go to lunch together.

On the last day of shooting we filmed the scene where Liz sits down with her book and Kat selena and Elena are seen in the background laughing with eachother while Liz ( La Toya) looks from a far wanting to have friends like that. 

Working with Emie, Kadie, La Toya and Sienna was great there great actors and really made this advert what it is. It also wouldn’t of been possible without the help of Casey Weedall with the final edit she did a great job her work on this was much appreciated.

When we filmed we used a contrast of natural lighting and non natural lighting, this brought each shot to life and brightened up each scene to make it possible to see the actor and their each individual emotions through facial expression. I also was a one man team to create this AD which i'm very proud of.
 
Things I would improve: One thing i need to improve is to check for reflections because in one shot you can see the reflection of the camera in the board. This is something i will try to improve on in future projects. Also to not rush because i think rushing to get it done shows, especially with the reflection this probably wouldn't of happened if i took time and made sure little things like that weren't visible 

Things that went well: One thing that went well was that actors showed up for every shoot day and on time also things such as different shotscI got a wide variety of shots in, this made each shot unique, an example of this are before Liz picks up the note when its on the ground still (insert shot)

Comments

Post a Comment